Fast Food Industry In Egypt

For most egyptians the idea of healthy fast food is mainly limited to grilled meat and vegetables. Kraft foods egypt is producing brands such as cadbury dairy milk flake sms moro lunch bar trident tuc tang halls and clorets edita food industries s a e. Fast food industry quick service restaurants qsr is widely spread around the globe.

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Significantly higher average sales per outlet than fast food outlets or cafes full service restaurants in egypt are very much an urban phenomenon catering mostly to tourists and upper class egyptians.

Fast food industry in egypt. Following the devaluation of the egyptian pound all fast food operators had to increase menu prices by at least 30 in 2017. Fast food in egypt research and markets. Healthy fast food remains a niche concept in egypt. Following the devaluation of the egyptian pound all fast food operators had to increase menu prices by at least 30 in 2017.

The egyptian retail foods sector is estimated to be 24 7 billion. 1 the food and beverage market entry handbook. At quick service restaurants affordable food is served in less time through self service or table service. Egypt this handbook is intended to act as a reference for those agri food producers planning for or in the process of entering the egyptian market.

Egypt is considered the largest in both africa and the middle east in the fast food service industry where it represents us 7 billion and is expected to make us 10 billion over the following five old ages schaefer 2008. Customization has resulted in various options such as drive thru fast casual restaurants and catering trucks stands kiosks etc. Higher income consumers drive much of the demand for imported products while middle and lower income consumers are tending toward substitution of imports with domestic alternatives. This led egyptians of all income.

Healthy fast food is still a very new concept in egypt with demand restricted to a niche consumer base. Brands and mcdonald s are the biggest players in the egyptian market they collectively account for less than 2 of total. 1 and due to this the fast food market in egypt is really fast turning. Ort mo men fast food 30 nati onwi de spectra direc t imp ort spectra restaurant café 28 nati onwi de brinker intl.

Direc t imp ort chili s grill bar casual dining 22 nati onwi de al sobai ya group direc t imp ort abou shakra casual dining fast food 11 nati onwi de the olayan group direc t imp ort burger king fast food 17 nati onwi de. Downturn curbs development of new fast food concepts. This led egyptians of all income levels to visit fast food establishments less often and also made consumers more budget conscious when they did frequent such outlets. As incomes recover and purchasing power increases the market is expected to grow.

Following the devaluation of the egyptian pound all fast food operators had to increase menu prices by at least 30 in 2017.